It was a lunchtime on this Monday when dear Robyn was playing on her iPhone while walking towards Woolworths when she noticed an uncommon feature on her
foursquare application. What is this she thought? 'Special'. So I clicked on the special and low and behold saw my first proper foursquare usage by a restaurant. Now if you've seen this before, then I apologise but finally, the pretty awesome potential of foursquare is being played with. Whether it is successful for this restaurant, time will tell but for now, all I wanted to do was jump in my car and head over to Umami Restaurant in Dorp Street and shake their hand.
Took some screenshots
What is this?
Clicky Clicky
And nog a World Cup special
So I'm guessing
according to Gartner's worldwide mobile phone estimations that "172 million smartphones were sold last year, up 24 percent" we could have a lot more of these foursquare specials popping up - creating incentives to drive customers to your business - in South Africa. Then this application will become more then a 'look where I am' - which even I am guilty of - and more of a location-based social media marketing tool or service (however you see it) and an even cooler way for brands to engage with their customers.
If there are any specials around South Africa and specifically Cape Town where I dwell, please drop a line and let me know about those places
